The Patriot Way And WR Evaluation

One of the organizations I respect is the New England Patriots because they are an organization that embodies intelligence and doing things that are outside the box.  One such example was their ability to redefine how teams use multiple TEs to create on field mismatches.

One area however that the organization has struggled with over the past few years is the evaluation of WRs in the NFL rookie draft.  Lets take a look at their selections of wide receivers since 2000, the year that they selected Brady, so you can see for yourself.

 

Looking at these wide receivers, it is quite easy to understand why they have gone to free agency for wide receivers.  Chad Jackson was the highest WR taken among this group.  As a 2nd round pick, he could be characterized as a complete failure.  As a Patriot, he lasted 2 seasons and only started one game and caught 14 passes.  In one of the key metrics I use as a gauge for WR play, he rated well below the standard bar so it would be no surprise that he struggled at the NFL level.   Matt Slater has caught 1 pass, Taylor Price caught 5, Brandon Tate caught 24, and Bethel Johnson lasted long enough for 35 receptions.  With the exception of Deion Branch, the other 4 WRs taken in the 2nd and 3rd round (Jackson, Tate, Price, and Johnson), the Patriots received a return of only 79 receptions.  A 20% success rate at the position in the draft for rounds 2 and 3 would concern me as an organization.

Wide Receiver is a heavily misjudged position for a number of reasons.  The fact is that this misjudgment has created arbitrage opportunities for an organization looking to take advantage of it.  In 2011, the arbitrage WR was Cecil Shorts, and in 2012, the arbitrage WR plays for an organization where the Head Coach wanted to play Pin the Tail on the Donkey to determine which WRs to keep.  Fortunately for the Miami Dolphins, they cut the WR drafted ahead of Rishard Matthews, then cut Jabar Gaffney, and continued to increase his playing time late in the season.  He compares to two WRs taken in the early first round.

With the known information at this point, the early favorite for this year’s arbitrage WR is emerging.  He is comparing favorably to Roddy White at this early stage and is projected to go on the final day of the draft.  If your organization is looking for a Wide Receiver with that type of comparison for a discount, NFL Data Consultants is the place for you.

Running Backs And Speed Score: Knile Davis and Some Coffee

Football Outsiders created a metric called speed score that measures a speed to weight ratio and has typically been used to gauge potential for RBs.  Unlike the Flying 20 metric mentioned previously, the Speed Score metric for running backs has a higher correlation of success than many of the provided metrics.  It is not full proof though.  There are RBs that score lower than the league average and have a good deal of success and there are those that have high speed scores that do not have success.  There is always more to the story…

So when Knile Davis had a speed score of 124.49, one of the better speed scores ever recorded, it requires a deeper look.  Here is a running back that ran for 1,322 yards and 13 TDs  with a 6.5 yards per carry as a sophomore before running for 377 yards, 2 TDs, and a 3.4 yards per carry as a junior.  On the surface, one might see a Jekyll and Hyde situation.  Interviews aren’t going to tell you which way he leans as a player.  Interviews provide the means to information needed for qualitative analysis within the structure of building a team.

There is a systematic way to evaluate talent.

1)  Can they play? If you think this question can be determined with film alone, then it would be advisable to take a look at some of the past drafts.

2) If they can play, then that is where the qualitative factor comes into play from an organizational fit.  The best character in the world is irrelevant if the first standard is not met.

At NFL Data Consultants, I will not just take into account one metric or one season or one combine.  The purpose is to look below the surface and determine what the answer to #1 really is.  With what is known about Knile Davis to this point between his on field and athletic testing performance, he compares very closely to two backs in particular.  The number of factors in play leads to a high degree of confidence as to where his probability of long term success truly sits.  It is the benefit of using analytics, technology, and the outside the box analysis that NFL Data Consultants provides.